On Design Work…

I just rediscovered a quote that I had jotted down some years ago. (How exciting to find it in a box in my laundry room!) It sums up so beautifully the goal — even if not the achievement! — of my design work:

If I’ve learned one thing, it’s that the type of thinking that makes design work well is the same type that makes an illustration work well. They share a common goal: to produce clear and memorable content while employing ample doses of simplicity, wit, and intelligence. Today’s most successful illustrators and designers create central themes and maintain respect for the mind of the reader.
— Craig Frazier, illustrator/designer